Marketing Management, AS
Program Summary
The Associate in Science in Marketing Management degree shall be awarded upon completion of 60 semester credit hours. The purpose of the program is to prepare students to enter the workforce as marketing, advertising, and public relations managers, or to provide supplemental training for persons previously or currently employed in these activities. The content includes management of sales, merchandise, transportation, storage, promotion, operations, finance, personnel, market research and components of marketing strategy.
Federal CIP Code: 521401
Florida CIP Code: 1252140101
Admission Information
To be admitted to the Associate in Arts (AA) or Associate in Science (AS) degree programs, students must ensure the following documents have been received by the Admissions and Student Records office:
- A PHSC Application for Admission indicating the intent to pursue an AA or AS degree.
- An official high school transcript indicating graduation with a standard high school diploma or an official transcript of GED scores indicating receipt of a high school equivalency diploma.
- An official transcript from each U.S. college or university attended.
Students graduating from institutions outside of the United States must follow the procedures for submitting transcripts outlined in the International Non-Immigrant (F Visa or M Visa) Student Admission section.
Students who have received special diplomas are not eligible for admission to degree programs.
General Education Requirements
| ENC 1101 | English Composition I | 3 cr. |
| Any Area II Mathematics course listed in the Associate in Science Degree Program Requirements | 3 cr. |
| Any Area III Natural Sciences course listed in the Associate in Science Degree Program Requirements | 3 cr. |
| Any Area V Humanities course listed in the Associate in Science Degree Program Requirements | 3 cr. |
| CGS 1100 | Microcomputer Applications | 3 cr. |
| AMH 2020 | History of the United States II | 3 cr. |
| or | |
| POS 2041 | American Federal Government | 3 cr. |
| Total Credit Hours: | 18 |
Program Courses:
| ACG 2021 | Principles of Financial Accounting | 3 cr. |
| BUL 2241 | Business Law | 3 cr. |
| ECO 2023 | Principles of Microeconomics | 3 cr. |
| GEB 1011 | Introduction to Business | 3 cr. |
| GEB 1136 | Introduction to E-Business | 3 cr. |
| GEB 2112 | Introduction to Entrepreneurship | 3 cr. |
| MAR 1011 | Principles of Marketing | 3 cr. |
| MKA 1021 | Principles of Selling | 3 cr. |
| MAR 2502 | Consumer Behavior | 3 cr. |
| MKA 2511 | Principles of Advertising | 3 cr. |
| MNA 1100 | Interpersonal Behavior in Organizations | 3 cr. |
| MNA 1345 | Principles of Supervision | 3 cr. |
| QMB 1001 | Business Mathematics | 3 cr. |
| and | |
| MNA 2941 | Internship in Business | 3 cr. |
| or | |
| OST 1811 | Desktop Publishing | 3 cr. |
| Total Credit Hours: | 42 |
Total Credit Hours: 60