MAR 3803 Marketing for Managers

This course helps develop the marketing knowledge and skills necessary for the successful management of an organization. Students will research and discuss marketing concepts, including the development and execution of marketing strategies. The course focuses on formulating a marketing strategy for a variety of enterprises including business-to-business, business-to-government, consumer and public service organizations.


3 cr.


MAR 1011 or equivalent; or department chair permission.